Netrivo guide
Product and SKU profitability
Compare products by contribution profit rather than turnover and see which SKUs support margin and growth.
From SKU variant to product result
- 01
SKU identity
The variant and order line must retain a stable mapping.
- 02
Cost over time
COGS matches the sale date or remains an explicit gap.
- 03
Adjustments
Returns, discounts, fees and advertising are assigned only when a supported relation exists.
- 04
Comparison
The ranking shows contribution and coverage rather than turnover alone.
Turnover is not a profitability ranking
A high-volume variant can lose margin through purchase cost, discounts, returns, fees or advertising. A turnover-only ranking can therefore promote the wrong SKU.
Product analysis should preserve variant identity, the effective cost period and the source of assigned sales.
Cost and advertising assignment
Product cost should match the moment of sale. When COGS history is missing, Netrivo shows the gap instead of silently using the current purchase price.
Advertising cost reaches an SKU only within the scope supported by product identifiers and the attribution model.
- SKU variant and product mapping
- cost effective on the sale date
- returns and adjustments
- advertising attribution with visible scope
Product decisions
The comparison supports pricing, promotion, purchasing and campaign decisions. Check coverage before interpreting the result difference.
A partial result can reveal a problem but should not automatically disable a product or change its price.