Compare Meta with Google
See spend and contribution for both channels in the same reporting currency.
Meta Ads
Limited accessConnect Meta Ads spend with the store result
Daily campaign spend enters advertising analysis. Sales, COGS and returns come from other sources, so Netrivo also shows result completeness.
The connector has not completed live certification for public self-service.
What changes after connecting
Detect an expired token
Separate authorization failure from no new data.
Assess campaigns after returns
Join ad spend with sales contribution reduced by available returns.
Meta Ads → data → result
- 01
Ad account
The token and ad account ID define report scope.
- 02
Daily spend
Spend is imported by campaign and day.
- 03
Attribution
Meta signals remain separate from store sales.
- 04
Result after costs
Advertising spend reduces campaign contribution once sales data is connected.
Data used by Netrivo
We show only fields actually supported by the integration. Not every account has to return every value.
| Data | Impact | Condition |
|---|---|---|
| wydatki | Daily advertising cost | Only when returned by the source |
| kampanie | Campaign comparison | Only when returned by the source |
| konwersje | Conversion context with attribution-model limitations | Only when returned by the source |
What Netrivo can calculate
Meta spend in one model
Spend can be compared with Google Ads and sales without a manual spreadsheet.
Campaigns after margin
The result includes costs available in the workspace.
Token needing attention
Expired authorization is a distinct state, not silent data loss.
Why this connection is not available yet
The connector has not completed live certification for public self-service.
- 01The integration and required data scope are prepared.
- 02The real-account provider test is not complete yet.
- 03We therefore do not expose a form that cannot be completed.
- 04After a successful test, account verification, initial sync and coverage review will become available.
Connection requirements
- A Meta ad account and its ID.
- An access token with the required read scope.
- A sales source and COGS for a complete result.
Limitations
- Public self-service awaits completion of live certification.
- Meta attribution is not the same as settled store sales.
- Attribution-window changes may alter reported conversions.
Questions before connecting
How do I connect Meta Ads?
Choose Meta Ads, provide the ad account ID and token, then run the read test. Until live certification is complete, access may require controlled activation.
Does Netrivo import historical data?
Synchronization uses daily reports in the supported range selected for the connection.
How are connection credentials protected?
Credentials are sent only to the backend and stored encrypted. Tokens and secrets are never placed in the browser, public logs or screenshots.
What should I do when the connection test fails?
Confirm token scopes, ad account access and its ID. After renewing the token, reverify the existing connection instead of creating a duplicate.
What is currently outside the Meta Ads scope?
Public self-service awaits completion of live certification.
Related sources and analysis
Review available sources
The connector has not completed live certification for public self-service.