Netrivo guide
Inventory and ad budget planning
Scale only when stock, replenishment and margin can support sustainable growth.
From inventory snapshot to a scenario
- 01
Snapshot
Available stock, reservations and observation time form the starting point.
- 02
Demand
Sales velocity and an explicit advertising response define the scenario assumption.
- 03
Supply
Lead time and confirmed incoming supply constrain possible growth.
- 04
Owner decision
The system shows risk and data freshness; it does not change the budget automatically.
When advertising creates stockout risk
If a campaign accelerates sales faster than replenishment can arrive, higher spend can interrupt sales. Strong campaign performance alone does not prove inventory readiness.
The assessment needs available stock, sales velocity, lead time and safety stock for the specific SKU.
How to read a scenario
Planning Intelligence compares a scenario with the current data snapshot. A change in advertising spend does not automatically assume proportional sales growth.
Demand response must be explicit or supported by available history. The result remains an estimate rather than a promise of a safe budget.
- daily sales and variability
- available and reserved inventory
- lead time and incoming supply
- explicit demand response factor
Decision boundaries
A scenario helps compare risk. It does not replace supplier confirmation, inventory data control or the purchasing owner’s decision.
If the snapshot is stale or incoming supply is unconfirmed, the conclusion should remain on hold.