Netrivo calculators
Break-even ROAS calculator
Calculate the minimum ROAS required to cover advertising costs at a given margin.
Margin available for advertising
Enter the share of revenue left after product cost, fees, shipping, fulfilment and return handling, but before advertising and operating costs.
Result assumptions: Do not use product gross margin before transaction and logistics costs. Break-even ROAS = 1 / contribution margin before advertising.
Required break-even ROAS
2.5x
At a 40% contribution margin, ROAS below 2.5x does not cover advertising under these assumptions. Operating costs and tax are not included.