Ecommerce profitability analytics
See what remains after the costs present in your data.
Connect sales, product cost, advertising, fees, shipping, returns and inventory. Every result shows its data coverage and the inputs that still need attention. Netrivo does not replace accounting and does not present a partial contribution result as net profit.
Result model
From revenue to a result after known costs
If cost, currency or mapping evidence is missing, the calculation stops at the last supported layer.
Net revenue
Sales after the discounts and refunds represented in the source data.
Product cost
Historical or assigned purchase cost. Missing product cost remains missing instead of becoming zero.
Selling costs
Marketplace fees, payments, shipping, fulfilment, returns and other known direct costs.
Advertising
Spend from connected sources without inventing attribution that is not present in the data.
Operating costs
Included only when a reliable accounting or manual source is available.
Decisions
Three areas where revenue alone is not enough
Campaigns
Compare attributed revenue with the result after known costs. Strong ROAS does not always mean a profitable campaign.
Products and SKUs
Review product economics after purchase cost, returns and attributed advertising.
Inventory
Connect sales velocity with available stock, lead time and planned purchasing.
Data coverage
Incomplete data should not look precise
Netrivo separates confirmed, estimated and missing inputs. Missing cost, currency or mapping evidence lowers coverage instead of improving the result.
Planning
Scenarios with explicit assumptions
A higher advertising budget does not automatically mean higher sales. Every scenario states its assumptions.
Check it with your store data.
Create an account, add your first source or import, and see which result layers your current data can support.