Netrivo guide
Allegro profitability: result after selling costs
An Allegro sales total alone cannot prove margin. Product cost, fees, returns and the evidence quality of every cost matter.
An Allegro sales total does not show what remains
A sales amount can look strong while failing to cover product cost, commission, payment, shipping, returns or advertising. A single commission rate is not evidence of the cost of every offer.
Offer comparison needs a consistent period and currency plus a cost relation to the order or to the scope genuinely supported by the source.
- sales after discounts and refunds
- COGS assigned to SKU and sale date
- fees and corrections from settlement
- shipping, returns and advertising with visible data quality
Fees and corrections can arrive later
An order and its settlement do not always land in the same period. A fee can depend on category, service, promotion programme or a correction posted after the sale.
An operational result can use available data, but must label delayed or unmatched settlement. Missing evidence cannot become zero or be spread evenly over every offer.
How to read an offer result
First inspect which cost layers are confirmed. Only then compare the offer with other SKUs, change a price or assess product promotion.
Netrivo can distinguish an estimate from a settlement cost. That helps explain a margin change but does not replace accounting or a pricing decision.