Netrivo calculators

POAS calculator

Calculate contribution margin generated by each unit of advertising spend.

Enter financial data

Net revenue after discounts and refunds (PLN):Advertising spend (PLN):Cost of products sold (PLN):Fees and other variable costs (PLN):Shipping costs paid by the store (PLN):Return handling excluding refund value (PLN):

Result assumptions: Customer refunds should already be deducted from net revenue. Return handling covers only additional logistics and operating costs. The result excludes operating costs, income tax and any costs not entered here.

ROAS i POAS

ROAS:5x

POAS before operating costs:2.2x

POAS = contribution margin before advertising / advertising spend. POAS 1.0 is the break-even point before operating costs.

Contribution margin before advertising:22 000,00 zł

Result after entered costs and advertising — before operating costs and tax:12 000,00 zł(24%)

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